Your Way Holiday
Ab
Who We Are

About YOUR WAY HOLIDAY

We design curated journeys through China — led by local experts, shaped by your curiosity, and built on a decade of trusted travel experience.

Since 1989100,000+ Travelers50+ Destinations
Scroll
About Your Way Holiday — Asia's Local-First Private Tour Operator

10+

Years

Licensed Travel Agency · Since 1989

About Your Way Holiday — Asia's Local-First Private Tour Operator

A licensed Asia travel agency backed by 35+ years of local expertise. We design private tours and small group journeys across China and Asia — tailored to your pace, interests, and budget, with no hidden fees.

Your Way Holiday is a licensed China travel agency founded in 1989 by local guides, historians, and travel designers. We plan private tours and small group trips across 50+ destinations — from the Great Wall and Chengdu panda bases to Zhangjiajie's Avatar mountains and Guilin's karst rivers.

Our local guides live in the cities they cover — Beijing, Xi'an, Shanghai, Chengdu, Hangzhou, Suzhou, Guilin, Zhangjiajie, and across Asia. Every itinerary is designed by people who walk these streets daily, not by agents reading from a guidebook overseas.

Over 100,000 travelers have explored Asia with us — through high-speed rail journeys, food tours, photography trips, and cultural immersions. 98% satisfaction rate, 4.9/5 average rating, and most new clients come from word of mouth.

Our Journey

From Local Guides to Asia Travel Agency — Our Milestones

Three decades of evolution — from inbound group tours in 1989 to a modern China tour operator serving 50+ destinations across China and Asia, with private, small-group, and tailor-made travel options.

Chapter

Pioneering Years: 1989-2010

Embarking on our journey in 1989, our distinguished parent company, China Merchants International Travel, Hangzhou Co. (License No. L-ZJ-CJ00037), laid the solid groundwork for enduring excellence. For more than two decades, we concentrated exclusively on offline inbound group tours, proudly accommodating sizable tour groups from around the world. Throughout this formative period, we reached significant milestones and forged an illustrious track record that firmly established our respected standing within the travel industry.

1989

Chapter

Embracing Change: Online Services Since 2011

In 2011, attuned to the evolving dynamics of the travel market, we embarked on a truly transformative journey. The introduction of our online platform, "Beijing PrivateTour," represented a pivotal strategic shift in our operations. Dedicated to smaller, more intimate group tours, this change allowed us to adeptly respond to evolving customer preferences and present a more personalized, flexible approach to crafting truly memorable travel experiences.

2011

Chapter

Unveiling a New Chapter: "Your Way Holiday"

As our online platform continued to evolve, the imperative to reflect our expanded service offerings became increasingly apparent. In response to our deepening commitment to personalized, localized, and highly immersive travel experiences, we proudly underwent a comprehensive rebranding. Transitioning from "Beijing PrivateTour" and other private tours in the major cities in China to "Your Way Holiday," our new identity captures the very essence of ourtraveler-first philosophy and bespoke approach to every journey.

2021

Chapter

Reimagining the Platform: 2025

In 2025, we launched the all-new Your Way Holiday platform, marking a bold leap forward in our evolution. By integrating travel destinations across all of China, we dramatically expanded our coverage while sharpening our focus on deep, immersive experiences. Anchored by our "Travel Like a Local" positioning, the platform connects travelers with authentic local cultures, expert guides, and hidden gems, transforming every journey into a genuinely personal and meaningful adventure.

2025

Chapter

Expanding Horizons: Into Japan

Building upon our established expertise in China, we recognized the growing desire among our clientele for authentic experiences beyond our home market. This led to our strategic expansion into Japan, a destination celebrated for its rich cultural depth and refined hospitality. By extending our "travel like a local" philosophy, we now curate bespoke Japanese itineraries that reveal the country's hidden treasures, from tranquil onsen villages to master artisan workshops.

2026

Chapter

The Road Ahead: A Global Vision

Today, Your Way Holiday stands as a testament to decades of passion, adaptability, and unwavering dedication to the traveler. Looking forward, our vision extends far beyond horizons already charted. We remain committed to continuously broadening our portfolio of destinations, deepening our network of local experts, and harnessing innovative technology to craft seamless, personalized journeys for every traveler.

2026
Pioneering Years: 1989-2010
Embracing Change: Online Services Since 2011
Unveiling a New Chapter: "Your Way Holiday"
Team Building 2026 Your Way Holiday
Meet Our Local Travel Experts

Meet the Local Travel Designers Behind Your Trip

Our team combines academic knowledge of Asian history with on-the-ground local expertise and a genuine passion for sharing Asia with the world. Fluent in English, Mandarin, Japanese, and more.

Sam

Sam

Founder

Founder of Your Way Holiday, responsible for the brand's local-first China travel philosophy, product standards, and long-term guest experience.

Caroline

Caroline

Senior Bespoke Travel Designer

8 years in high-end bespoke travel, planning leisure and business trips with cultural depth, comfort and safety.

Ada

Ada

Tailor-made Travel Consultant

Specializes in customized private tours, logistics coordination and high-standard service execution for international guests.

Janie

Janie

Sales Executive

Turns travel ideas into practical private journeys, coordinating itineraries, guides and drivers behind the scenes.

What Makes Us Different

Why Travelers Choose Your Way Holiday Over Other China Tour Operators

🏛️

Deep Local Knowledge

Our local tour guides in China share stories passed down through generations, take you to the restaurants their families eat at, and show you the side of each city that tourists rarely see — the real China, not the brochure version.

❤️

Human-Centered Design

Every China trip we design starts with one question: what would make this memorable for you? Not how many sights we can pack in, but what will actually matter — whether that's a sunrise on the Great Wall or a family dinner in a Beijing hutong.

🌱

Sustainable Travel

We partner with local businesses, support heritage artisans, and design China tours that benefit the communities we visit. Your travel spending stays local — supporting tea farmers, silk weavers, and family-run restaurants.

🔍

Curiosity First

Some of the best travel moments happen unplanned — a wrong turn to a quiet temple, a conversation with a street vendor, an invitation to a family's kitchen. We build room for those moments into every itinerary.

Why Travelers Trust Your Way Holiday

Trusted by 100,000+ Travelers — Our China Travel Agency by the Numbers

100,000+

Travelers have served on private China tours and small group trips since 1989

4.9 / 5

Average rating from 20,847 verified reviews on TripAdvisor and our own platform

98%

Post-trip satisfaction rate — measured after every completed tour with us

15+

Local tour guides and travel designers fluent in English, Mandarin, Japanese, French & more

500+

Unique china & Asian itineraries designed and operated in-house by our own travel team

4

Industry awards including China Travel Awards recognition and TripAdvisor Travelers' Choice

Every Journey Tells a Story

What Our Travelers Say About Their China & Aisan Tours

Real reviews from travelers who explored China with Your Way Holiday — from Great Wall sunrises to Chengdu panda mornings. 4.9/5 average from 2,847 verified reviews.

12-Day Grand Discovery of China
James & Sarah Mitchell

James & Sarah Mitchell

London, UK · 12-Day Grand Discovery of China

“Standing on the Great Wall at sunrise with no other tourists in sight — our guide arranged a private section just for us.”

We had traveled to over 30 countries before, but nothing prepared us for the depth of connection we felt in China. Our guide Wei arranged a home-cooked lunch in a Beijing hutong with a family who had lived there for four generations.

Read Full Story
Shanghai & Hangzhou Cultural Immersion
Elena Rossi

Elena Rossi

Milan, Italy · Shanghai & Hangzhou Cultural Immersion

“Picking tea leaves with a family whose ancestors farmed Longjing for four generations — an experience no guidebook could prepare you for.”

As a food photographer, I have visited vineyards in Tuscany and spice markets in Marrakech. But the morning we spent at a Longjing tea plantation outside Hangzhou changed how I think about craft.

Read Full Story
8-Day Classic China with a Photographer's Eye
Mark Thompson

Mark Thompson

New York, USA · 8-Day Classic China with a Photographer's Eye

“After-hours access at the Forbidden City — walking those ancient halls in complete silence, simply unforgettable.”

I have photographed ancient sites from Machu Picchu to Petra, but the after-hours access YOUR WAY HOLIDAY arranged at the Forbidden City was unlike anything I have experienced.

Read Full Story
Where We Operate

Destinations We Cover

Browse the core China & Asian destinations our local team plans most often, then open the destination hub for the full city guide collection.

Chengdu, China
Chengdu

Chengdu is Sichuan's relaxed gateway for panda mornings, teahouse culture, hot pot, Taoist mountains, Leshan, and private side trips across western China.

City highlights

Morning panda base visit planned around active feeding windows
People's Park teahouse, mahjong, and old Chengdu street life
Private Sichuan food route with spice-level control
25 toursFrom $58
Guide
Shanghai, China
Shanghai

The Paris of the East — Art Deco architecture, Michelin-starred restaurants, and futuristic skyline.

City highlights

The Bund at golden hour — Art Deco meets futuristic Pudong skyline
French Concession walking tour with a local architect
Water town day trip to Zhujiajiao or Suzhou
23 toursFrom $46
Guide
Beijing, China
Beijing

China's imperial capital and a natural first chapter for China journeys, pairing the Forbidden City, Great Wall, hutong neighborhoods, food culture, and rail-ready onward routes.

City highlights

Choose the right Great Wall section around crowd level, walking pace, season, and photography goals.
Connect Forbidden City, Jingshan, Temple of Heaven, and Summer Palace into one imperial story arc.
Balance monument-heavy days with hutong walks, courtyard dining, noodles, snacks, and Peking duck.
20 toursFrom $56
Guide
Hangzhou, China
Hangzhou

Marco Polo's 'City of Heaven' — West Lake, Longjing tea plantations just an hour from Shanghai.

City highlights

Longjing tea picking with a 4th-generation tea family
West Lake boat ride at sunset
Lingyin Temple — one of China's most important Buddhist sites
18 toursFrom $42
Guide
Xi'an, China
Xi'an

The ancient capital where the Silk Road began. Home to the Terracotta Warriors and 3,000 years of continuous history.

City highlights

Terracotta Warriors with an archaeologist guide
Muslim Quarter food crawl — 1,300 years of halal cuisine
Cycle the ancient city walls at sunset
15 toursFrom $55
Guide
Huangshan, China
Huangshan

Renamed Yellow Mountain, famed for four wonders — strange pines, grotesque rocks, sea of clouds & hot springs, a timeless Chinese ink painting landscape.

City highlights

Ancient Huangshan pine trees clinging to cliff faces
Spectacular sunrise & sea of clouds over mountain peaks
Natural mountain hot springs with mineral-rich warm water
11 toursFrom $57
Guide
Explore All Destinations
Common Questions

Frequently Asked Questions About Your Way Holiday

Ready to Start Planning?

Tell us what you want to see and do. Our local team will put together a free itinerary — no pressure, no commitment.

Get Your Free ItineraryBrowse Tours